This type of content doesn’t have an expiration date. It doesn’t reference current events. It doesn’t require any context to understand. So you can bring it up with your community as many times as you want.
After all, it is also constantly growing. New people, once they become your readers, tend not to reach for older texts. You would also be surprised how many of your loyal readers simply do not remember them and would gladly refresh their memory!
I do this very often with my blog posts. Sometimes I also reuse previous “special campaigns,” like the email course I ran a few months ago.
I created a course that presented 21 internet marketing tools in 21 days . Every day, uae rcs data one of them landed in my subscribers' inbox. When the cycle ended, I decided to use the audience base I had built to carry this content further.
I have supplemented 21 emails with a range of information and attached them as an e-book to the last email in a compact form. Using the PayWithaTweet system , I have provided an option to download the e-book for free in exchange for sharing information about it with your friends. In this way, I have broadened the reach of information about this initiative.
A few months later, the e-book became a gift for every person who signs up for my newsletter (and it still is). In this way, I played through one idea three times.
How I Used 21 Emails to Build a Subscriber Base 3 Times
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