Application of design thinking

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Design thinking is an approach to solving complex problems, widely used by large corporations like Apple, Google, and IBM to create aesthetically pleasing and functional products. The concept emphasizes user experience and detail, making it easier to formulate and test hypotheses.

Stages of application of design thinking

What are the key stages of applying this methodology? Or the EDIPT rule
Empathize
Define the problem
Idea Generation
Prototyping
Testing
These stages are iterative, meaning the process can be repeated multiple times until the optimal result is achieved. This approach allows the team to quickly test different ideas and adjust the project’s vietnam consumer email list development path as they go. Below, we’ll detail each stage so you have an understanding of what goes where.

Empathy

Empathy is nothing more than the ability to sympathize with the feelings of other people (in our case, our users). Empathy is one of the key stages, because this is where the team digs deeper into the problem and draws conclusions about what users like and what they don’t. Let’s look at what needs to be done:

Talk to your users: Conduct interviews with your target audience to learn about their needs, wants, problems, and expectations from the product or service. Ask open-ended questions and try to dig deeper into their everyday experiences.
Don't skimp on research: We recommend conducting a series of studies to identify trends, insights, and generally build a picture of people and the problem.
Observe: Observe users in their natural environment. This will help you understand how they interact with products or services, identify potential pain points, and discover hidden needs.
Be your user: try to go through the user journey yourself; this may help you identify some key issues/gaps that you missed at one stage.
Data Analysis: Finally, analyze the data you've collected to identify key trends, issues, and opportunities to improve your product or service.
Remember that at the empathy stage, the key task is to develop a deep understanding of users and their needs, which will serve as the basis for successful development of a product or service. Try to understand your target audience as best as possible, and then this stage will go as it should for you!