3 obvious and 3 hidden types of cheating among bloggers

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How bloggers get likes, comments, and followers, says Andriy Kalashnyk, CMO of trendHERO , a service for searching and verifying bloggers on Instagram.

What is blogger cheating?
Cheating is any increase in the number of followers, likes, or comments at the expense of a non-target audience.

Don't confuse it with Instagram promotion. Its goal is to gain a target audience. The goal of promotion is the opposite - to inflate your performance in order to gain more trust from customers and advertisers.

Let's give examples.

Mass following – subscribing to people in the hope that they will subscribe in return switzerland rcs data – is more likely to be considered promotion. And when small bloggers get together and like each other – that’s already a scam, albeit a reaction from real people.

In this article, we will talk about how and why these methods work, and also analyze methods for detecting scams.

All screenshots are from the Instagram influencer verification and search service trendHERO. But you can use any similar service for these tasks. And our goal today is cool – to save money on advertising campaigns with influencers.

Type 1. Cheating with bots
There are special services that help you get bots, likes, and comments. They usually do it quite clumsily: in a few days you can add 10,000 followers or add 500 likes to all posts.