Tactics for working with different types of traffic

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The first option is a target on social networks or a short scenario of working with a client. For example, you create a target, launch an ad with a call to action “buy some product from me” (in this example, “buy a safety razor”).

But a person may not pay attention to a razor he doesn't need.
But a person may not pay attention to a razor he doesn't need.

And there is a slightly different approach. The first thing you need to do is try to understand the customer's pain. Let's say a person shaves with a Gillette razor and has to constantly change the batteries, or charge it, or change the south korea rcs data blade. This can take some time and be annoying for someone. And so you need to raise the consumer's awareness by asking the question: "How often do you need to change the tools that help you shave?"

The second option is to create a desired image that will “deliver” your product to the consumer. For example, for advertising a razor, we used a creative with Vin Diesel, who believes that a razor is like a race, always on the edge, but he has everything under control. That is, we create an image that there is a character that men associate with drive and coolness. And this character uses a razor. Accordingly, we can close two needs:

To make a person think about the fact that the tools they use for shaving are short-lived.
Use an image of a hero using a razor blade that is attractive to the consumer.