DIGITAL INTERACTIVITY
Posted: Mon Dec 23, 2024 5:48 am
Promoting digital interactivity is certainly the biggest challenge for an agency that provides web marketing consulting services in a society so accustomed to imposing information media. Introducing this culture into companies is essential so that they can act as equals with their clients and consumers.
The internet has given people power, today they can and want to give their opinion, suggest, complain or promote everything that is offered or made available to them for their consumption.
In this context in which marketing has evolved, the companies that buy saudi arabia number out are those that give their customers a voice, those that, together with good web marketing work, promote digital interactivity, debate and reach consensus on improvements and adaptations in the ways of acting, supplying and producing.
This humble behavior, which interactivity proposes, helps to build positive publicity, because nowadays, there is no more room for monologues, companies speaking about themselves in a haughty way, ignoring the opinion of the main stakeholders, their customers.
Thus, when starting a web marketing consultancy job, more than getting to know companies, their businesses and objectives for developing professional websites, Six Interfaces seeks to get to know the environment in which the company and its professionals are inserted, as it is from this coexistence with the environment that digital interactivity and web relationship management policies are born.
It is the beginning of personalization, while traditional advertising focuses on the masses to disseminate information, advertising 2.0 targets the individual and their aspirations, making them a vehicle for information about a product or service to be disseminated among their contacts, based on the experience they have had, or the interactivity in which they participated.
It is, therefore, in fact an evolutionary process, not a replacement of one form of advertising by another. If before the consumer was limited to being a mere spectator, reacting voraciously to an advertisement broadcast during prime time on television and being willing to buy, today we know that things no longer work like that.
The internet has given people power, today they can and want to give their opinion, suggest, complain or promote everything that is offered or made available to them for their consumption.
In this context in which marketing has evolved, the companies that buy saudi arabia number out are those that give their customers a voice, those that, together with good web marketing work, promote digital interactivity, debate and reach consensus on improvements and adaptations in the ways of acting, supplying and producing.
This humble behavior, which interactivity proposes, helps to build positive publicity, because nowadays, there is no more room for monologues, companies speaking about themselves in a haughty way, ignoring the opinion of the main stakeholders, their customers.
Thus, when starting a web marketing consultancy job, more than getting to know companies, their businesses and objectives for developing professional websites, Six Interfaces seeks to get to know the environment in which the company and its professionals are inserted, as it is from this coexistence with the environment that digital interactivity and web relationship management policies are born.
It is the beginning of personalization, while traditional advertising focuses on the masses to disseminate information, advertising 2.0 targets the individual and their aspirations, making them a vehicle for information about a product or service to be disseminated among their contacts, based on the experience they have had, or the interactivity in which they participated.
It is, therefore, in fact an evolutionary process, not a replacement of one form of advertising by another. If before the consumer was limited to being a mere spectator, reacting voraciously to an advertisement broadcast during prime time on television and being willing to buy, today we know that things no longer work like that.