Commission primary research to find out why carts are being abandoned
Posted: Mon Dec 23, 2024 5:47 am
There are many tools available for collecting data. However, sometimes marketers might misunderstand what the data is telling them. Or there may not be enough data from which to draw meaningful insights.
For example, Google Analytics might give you data on abandoned carts. From this, you can see how many people are not completing their purchases. Before you address this, you have to try to find out why people are abandoning their carts. Is the purchase journey too complex? Do they have data privacy or security concerns? Were there unexpected ch cell phone number list philippines arges?
Once you know why people aren’t completing the purchase journey, you can take action to address their concerns. However, if you only assume you know why people are abandoning, you may take the wrong action and alienate potential customers further.
Market research always involves listening to the customer. Keep these ideas in mind:
Talk to everyone who has a touchpoint with their customers.
Check your social data.
Find out what issues are coming into call centers.
Conduct A/B testing to learn more about your customers’ preferences.
Examine a variety of data streams to understand that customer experience better.
Ensuring data privacy
When you’re gathering and storing data, you must be aware of the relevant data privacy laws.
For example, Google Analytics might give you data on abandoned carts. From this, you can see how many people are not completing their purchases. Before you address this, you have to try to find out why people are abandoning their carts. Is the purchase journey too complex? Do they have data privacy or security concerns? Were there unexpected ch cell phone number list philippines arges?
Once you know why people aren’t completing the purchase journey, you can take action to address their concerns. However, if you only assume you know why people are abandoning, you may take the wrong action and alienate potential customers further.
Market research always involves listening to the customer. Keep these ideas in mind:
Talk to everyone who has a touchpoint with their customers.
Check your social data.
Find out what issues are coming into call centers.
Conduct A/B testing to learn more about your customers’ preferences.
Examine a variety of data streams to understand that customer experience better.
Ensuring data privacy
When you’re gathering and storing data, you must be aware of the relevant data privacy laws.