Packaging means having a website (business card website or online store) with Google Analytics and Facebook Pixel configured to track traffic and understand its components.
A minimal brand book is the presence of a company logo and color scheme. This is a must-have for any business.
An example of using a brand book for social networks and for a website
An example of using a brand book for social networks and for a website
An example of using a brand book for social networks and for a website
4. Having a marketer or strategist who understands how and with what tools to achieve business goals
SMM is just a part of marketing and one of the business channels. Therefore, social networks should be included in the entire sales funnel.
For example, there could be a funnel starting with contextual advertising and ending with retargeting via Instagram.
Many business owners don't see the difference between contextual advertising and targeted romania rcs data advertising on social networks.
Let me explain!
Contextual advertising works with a formed request, that is, users go to the search engine with a specific purpose. For example, a person needs to buy a vacuum cleaner in Kiev, and contextual advertising shows companies that sell this product. That is, advertising helps him make a choice.
The purpose of targeted advertising is to work with a formed query, that is, users turn to the search engine with a specific purpose. For example, a person needs to buy a vacuum cleaner in Kyiv, and contextual advertising shows companies that sell this product. That is, advertising helps him make a choice.