3. Sponsored Linkedin InMail messages

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The most interesting form. You can send private messages to portal users. Exactly those you choose in the targeting options. They go directly to the inbox. This is not an ordinary message, but on steroids - a banner will be displayed next to it, and inside you can put a Call To Action button .



Linkedin Advertising – Step-by-Step Setup
So let's look at setting up the ad itself. Regardless of the option you choose, the mechanics are similar.

In the Campaign Management panel, select your ad account (the one you assigned indonesia rcs data to your company page).

The first step is to choose an ad type from the three described above. Let's say we want to create a sponsored update (content).

types of linkedin advertising

This type of campaign gives you two options. You can either drive traffic to a website or collect contact forms in a similar way to Facebook . Let's focus on page clicks, so choose this option.

leads from linkedin

On the next screen, you can select one of the updates on your company profile or create a new one for the campaign. The size of the graphic in this case is 1200×627. Sound familiar? Because it's almost like Facebook!

After you create a post, the system will take you back to the previous screen – the one with available updates. This time, the post you just created will also appear on the list. Select it by clicking “Sponsor selected content.”

It's time to decide who will see your ad. You can manually click on the people you want to reach (according to the available criteria) or import your email or phone contacts. The system will check if they match the Linkedin database.

As for criteria – there is plenty to choose from! Company size, positions, years of experience, specific duties and skills, or even groups to which a given person belongs.