The use of white papers is an essential tool for generating high customer attraction through marketing. But what steps do you take when creating a white paper for actual marketing? From here, we will explain the flow of creating a white paper.
Step 1: Setting the problem
First, define the cyprus cell phone number list problem. Set the products or services you will deal with in your marketing that will contribute to resolving user concerns and problems that your company's solutions can help solve.
Step 2: Set goals
Set the action you want your customers to take after reading the white paper you created. The goal is to create a white paper so that customers who are generally considering how to solve their problems will visit your company's white paper to find the solution.
Step 3: Set your target
Among the target individuals and companies, we will set the target group that we would like to specifically download the white paper. As with selecting a persona image in marketing, the selection method can be made more specific by clarifying detailed information.
Step 4: Content Creation
In line with the items set out above, we will create the content while considering the overall structure. When creating content, it is characteristic that the overall structure will vary greatly depending on the type of white paper being created.
Should you outsource or develop your white paper in-house?
Next, we will explain whether the creation of white papers should be outsourced or produced in-house.
You should choose one that suits your company's characteristics, but we will explain some important points to consider below.
If you have "specialized knowledge and insights" that you can only share
in-house, then you should definitely try in-house production. On the other hand, if you are starting a new business and have not yet accumulated knowledge that you can share in-house, choose to outsource and partner with a company that already has the specialized knowledge.
When making a request to an outsourced company, the key point is to "design the basic framework in-house."
resource
When creating a white paper, the writing and binding are required at the production stage.
If you don't have the resources to do so, choose to outsource rather than forcing yourself to do it in-house.
However, if you don't choose a reputable outsourcer, you may end up paying more for direction, so choose your contractor carefully.
cost
How much should you spend on creating a white paper?
If you outsource the work to a company, the average price will be around 100,000 to 300,000 yen per paper.
For companies that want to start small and keep costs to a minimum, in-house production would be the safest option.
When selecting an outsourced company, be sure to carefully check their past production track record.
Check not only the content of the finished product, but also small details such as typos and omissions, and choose an outsourcer who can match your quality and price.