Communication aimed at different audiences
Posted: Thu Jan 30, 2025 10:19 am
User expectations
I'll try to link here a report that comes out at least once a quarter. It's nicely called, I think, State of Social Media by market, which is why I like it. But at the same time, in the common part of this channel, there's a very interesting slide about what people expect from brands in social media.
And most often it turns out that discounts, promotions and discounts are in the first place, because why not. Then current information about the offer. And so on. And so on. Regardless of which channel we ask about, the expectations are usually the same.
So there is a common category, or a common list of formats and types of content that, france rcs data regardless of the channels, would make things easier for us, make a few things easier, and would give the recipients pleasure, because that is what they themselves are asking about.
And the second thread that is related to this is this argument that these are different recipients. The question is.
Is that really the case for you?
In most cases, for example, a B2B company operates on two channels.
On LinkedIn, because LinkedIn is the default business medium, and on Facebook, assumingly, and I quote, because that's where everyone is.
I'll try to link here a report that comes out at least once a quarter. It's nicely called, I think, State of Social Media by market, which is why I like it. But at the same time, in the common part of this channel, there's a very interesting slide about what people expect from brands in social media.
And most often it turns out that discounts, promotions and discounts are in the first place, because why not. Then current information about the offer. And so on. And so on. Regardless of which channel we ask about, the expectations are usually the same.
So there is a common category, or a common list of formats and types of content that, france rcs data regardless of the channels, would make things easier for us, make a few things easier, and would give the recipients pleasure, because that is what they themselves are asking about.
And the second thread that is related to this is this argument that these are different recipients. The question is.
Is that really the case for you?
In most cases, for example, a B2B company operates on two channels.
On LinkedIn, because LinkedIn is the default business medium, and on Facebook, assumingly, and I quote, because that's where everyone is.