When and how do Google Ads campaigns pay off?

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Search Engine Ads - SEA: How to design a good Google ad
In our blog we publish new articles every week on questions and trends relating to digital marketing, sales and customer service. Interested?When and how do Google Ads campaigns pay off?
by Carsten Lange , on 9.6.2020



The ads in the Google search network are hardly gambling data netherland perceived as annoying anymore. Instead, big promises are circulating on the Internet about what can be achieved via Google AdWords. There is talk of high double-digit conversion rates. As an online and inbound marketing agency, we would like to answer this most pressing of all questions for you today: What do Google Ads campaigns really achieve? From practice - for practice.


Google Ads campaigns are promising under certain conditions
I would like to start by mentioning an important fact: Google is the absolute market leader . With a market share of over 87%, Google was by far the leader in May 2020 , measured in page views in the global desktop search engine market. Bing achieved a market share of just under 6%, Yahoo had just over 3%.

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When it comes to searches via mobile devices, Google's global market share is even over 95%. The Chinese provider Baidu follows in second place with 2.34 percent.