Is Instagram advertising right for reaching your target audience?

[Irfanabdulla1111]

Some people still believe that this social network is only for teenage girls, but fortunately for advertisers targeting other demographics, Instagram tends to lean towards other types of audiences as well.

Instagram currently has over 1 billion users. Of the total audience, over 60% log in daily, making it the social network with the highest participation today, followed by Facebook. Internet users between 16 and 24 years old globally prefer Instagram over other social platforms.

Instagram's audience is made up of 49.3% women and 50.7% men.

However, last year the number of men aged 55-64 using Instagram grew by 63.3%. If your target audience is people over 60, it may not be the ideal social network to advertise on, but if you decided to do so, you could target this specific group directly and probably wouldn't face much competition.

So yes, while Instagram is a space where young people spend a lot of time, the audience is already very diverse.

48.8% of brands have an Instagram account, the number increases exponentially every day.

Types of ads
You can create five types of ad formats with images or videos that can be placed either in the network feed or in Instagram Stories.

With photo.
With video.
By sequence.
Collectible.
With video / presentation.
Do you want me to show you more in depth?

1.- Advertisements with photo
This is the most common and simplest type of ad, since sharing photos is the main feature of the platform.

Photos can be in square or horizontal format.

Photo ads require relevant content just like Facebook ads.

When creating an ad with a photo, if you include text within the image, it is ideal that it does not exceed 20% of the total.

Instagram ads - Photo ads
The image is the first thing the user sees, so it has to be of quality and if it contains text, it has to be attractive and invite the user to look at the rest of the ad so that the user ends up clicking on the ad's call to action .

2.- Video ads
Video ads, when creative, can be extremely engaging for users, who are recipients of the power of moving images and sounds.

On Instagram you can create video ads of up to a maximum of 60 seconds in length in horizontal and vertical formats.

3.- Sequence ads
With this format, you can display two or more videos or images (up to a maximum of dutch cell phone number 10), as well as titles, links or calls to action in a single ad.

These ads are very successful because you can tell a story while highlighting your brand's products or services.

4.- Collection announcements
In order to be able to make collection ads, you must have an online store, since you need to have a product catalog uploaded within the advertising platform.