Once you have completed the above settings, the "Audience Size" and "Daily Estimated Results" will be displayed as simulation results. The audience size is an estimate of the size of the target you set, and is generally set at a minimum of 3,000 people. The daily estimated results are used as an estimate of the number of users that can be reached per day. "Reach" refers to the actions that can be expected, such as users viewing your landing page or installing your app.
You can run the new zealand cell phone number list simulation as many times as you like unless you select "Start Advertising." Therefore, you can use the above items to carry out optimal simulation measures and achieve the greatest cost-effectiveness.
Indicators such as CPA (Cost per Acquisition), which represents the cost per customer acquisition, and ROAS (Return On Advertising Spend), which is the rate of increase in sales relative to advertising spend, can also be used to calculate Facebook advertising costs.
Please refer to the calculation method for CPA and ROAS below.
CPA = advertising cost / number of conversions
ROAS = Sales from advertising ÷ Advertising costs x 100
The advertising costs shown in the formula above include not only the fee for placing ads on Facebook, but also estimates of costs such as design and other labor costs. For example, if you spend 200,000 yen on advertising and assume that 10 people purchased products through the ad (number of conversions), the CPA value in this case is calculated as 20,000 yen. In this case, if the average purchase amount of customers through advertising is 20,000 yen or more, you will be in the black, and if it is less than 20,000 yen, you will be in the red.
By efficiently utilizing the indicators listed above and calculating and analyzing clear values, the optimal Facebook advertising costs can be calculated.
Request an advertising agency
If you don't get results even after checking the simulation results yourself or analyzing the cost-effectiveness, we recommend that you ask an advertising agency for help. Advertising agencies not only create advertisements, but also have specialized knowledge of data analysis. If you ask an advertising agency, you can use their specialized knowledge of advertising management to calculate the optimal budget based on your goals and market price.
Also, if you ask an advertising agency, they will be able to suggest measures that will maximize your results within your budget, even if you have a limited budget.