For those who have a local business and want to position themselves above the competition, Google My Business is the ideal ally. This crucial tool will help you interact with your target audience, while also providing information to current and potential customers. Often, the first contact a potential customer has with your company is through a quick search on the internet, and that's where Google My Business comes in: it allows you to have a greater online presence. When, for example, someone searches on search engines for the category in which your company is included, your company will appear in the search results.
In this article, we explain how to start making the most of this platform, which will help your company.
What is it?
Google My Business is a free and easy-to-use platform that allows companies to have greater visibility and presence in the digital world. This includes searching on search engines and maps, and from a digital marketing perspective, this connection is crucial. For example, when searching for the category of the service you are linkedin data looking for, in this case, for a digital marketing company, even without specifying which one, the search engine displays the main results at the same time as showing you the location of the company on the map:
Google location
What are the advantages of joining Google My Business?
Among the advantages that we have already mentioned in this article Google My Business: why it is important for your business , this tool has many other tricks up its sleeve.
By being present on the internet, you will also be present in the homes of all your current and potential customers. You will be just a click away from the information your customer may need at that moment, without having to travel to the location. Let's be honest: no one likes to waste a lot of time on phone calls or travel, right? By listing your company on Google, potential customers will discover it and put it above the competition, which will consequently generate more sales.
How to get started with Google My Business?
We’ve explained the main points of Google My Business and now it’s time to put them into practice. Shall we get started? With our help, you’ll be just a few steps away from improving the visibility of your business. To do this, all you have to do is:
1. Access the website – after accessing the website, click on the “Manage now” button (you must have a Gmail account):