Simply because it's an ideal time to start. Demand for audio content is booming, and more and more people are looking for accessible and practical formats to consume information and entertainment.
Benefits of having your own podcast
Direct connection with your audience : the audio format allows for closer and more personal communication.
Creative Flexibility – You can explore any topic or style that you are passionate about.
Expand your reach – With the popularity of platforms like YouTube, Spotify, and Apple Podcasts, you can reach a global audience.
Define your concept and target audience
Before recording, it is essential to be clear about what you want to convey and to whom.
A relevant topic and a good format
Think of something you are passionate about and bank data that has a potential audience interested in. A clear and well-defined topic will help your podcast stand out. Also, defining the format very well will help you plan the episode schedule, position yourself and also define your content. Adapt your skills to the most interesting formats and those with the largest audiences.
Interviews : Ideal if you plan to invite experts or influential voices.
Monologues : Perfect if you have experience in the topic and want to share your ideas directly.
Panels : They add dynamism by including multiple perspectives in a single episode.
Decide how long and how often you'll be watching your episodes. Will it be 20 minutes a week or an hour every two weeks? Consistency is key.
Identify your ideal audience
Knowing who your target audience will be is critical to the success of any podcast. Defining your audience will help you create content that resonates with them, optimizing your time and efforts.
These are the key points to identify who you are addressing:
Identify your ideal listener profile
Think about the main characteristics of people who might be interested in your content:
Profession : Are you targeting entrepreneurs, young people, small business owners, fans of a specific topic, or perhaps specialists?
Experience Level : Will your podcast be for curious beginners looking to learn the basics or for advanced professionals who want to delve deeper into complex topics?
Specific interests : Do you want to learn about specific topics and understand them in depth or with a comprehensive approach?
An example could be: “My ideal audience is young women (between 20 and 40 years old) who are looking for entertainment and have some basic knowledge about forensics and cases of murders and famous crimes in our country.”
Conduct research on your potential audience
Research is key to validating your ideas. These actions can help you:
Surveys and interviews : Ask interested people directly what type of content they would like to hear.
Online forums and communities : Explore specialized forums or communities on social networks to understand the needs and interests of the sector.
Competitor Analysis – Listen to similar podcasts to identify gaps in their content or unique approaches you can address.
Create an avatar of your ideal listener
The target or “buyer persona” is a fictional representation of your ideal listener that brings together the key characteristics of your audience. This includes:
Demographics : age, location, gender.
Motivations : What inspires them to learn more about the topic you want to cover?
Challenges : What problems do they need to solve?
An avatar could be: “Marta, 34 years old, works as a dentist, wants to learn more about psychology and criminology because these are topics that have always aroused her curiosity.”
Adapt the tone and style of the podcast to your audience
The tone of your podcast should align with the expectations of your target audience.
For beginners : Use simple language, avoid technical jargon, and provide practical examples.
For experts : Go deeper into advanced strategies and use more technical language, citing studies or success stories.