Event Marketing Techniques
Posted: Thu Jan 30, 2025 4:58 am
Next, we will explain how dubai cell phone number list to actually implement event marketing by looking at the five most common methods.
Seminar
Exhibition
Meetup
Experience-based events
User Networking Event
Seminar
The first event marketing method is the "seminar."
"Seminars" are a method already used by many companies that engage in event marketing.
They can be divided into "offline seminars" where people gather at an actual venue, and "online seminars."
One particularly effective form of event marketing is "customer acquisition seminars" held offline.
Seminar-style event marketing allows you to directly promote the details and benefits of your products and services to customers, directly appealing to their desire to purchase.
Exhibition
The second event marketing method is the "exhibition."
This is the literal approach, which involves exhibiting your products at exhibition events primarily organized by companies or local governments.
Exhibition-style event marketing allows customers to see and experience products first-hand, which can have a positive impact on purchasing behavior.
Nowadays, exhibitions that place emphasis on "experiencing" rather than "displaying" are more prevalent.
Successful examples of exhibitions include the consumer electronics trade fair "CEATEC" held at Makuhari Messe and the large-scale gaming experience event "Tokyo Game Show," which are representative examples of event marketing.
These events have been a great success, with a large number of companies and customers, mainly from within Japan, participating.
Meetup
The third event marketing method is the "meetup."
Like a seminar, an "organizer (lecturer)" and "customers" participate. This is event marketing that places more emphasis on interaction between customers than seminars.
Meetups come in a variety of formats, but generally the barrier to participation is lower than for seminars, and some meetups bring together people who met through products or services on social media.
However, when it comes to event marketing, it is more common to use it for corporate branding purposes rather than to develop new customers.
Experience-based events
The fourth event marketing technique is the "experiential event."
It may be difficult to distinguish this from the second "exhibition," but this refers mainly to experiential events held by individual companies.
The most obvious example of event marketing is the "test drive events" held by each automobile manufacturer.
Test drives are a form of event marketing that is often held at the manufacturer's headquarters, where you can not only see the new car but also actually test drive it to see how it feels.
By the way, a test drive event is not an opportunity for the general public to take a short test drive of a new car before purchasing it.
This is event marketing that is carried out with the purpose of inviting specific stakeholders and having them promote the event through the media, and the number of participants is generally limited.
User Networking Event
The fifth event marketing method is the "user networking event."
This event focuses more on interaction with existing customers than the meetup-style event marketing mentioned in the third example.
This will help prevent people who are already using your company's products and services from abandoning them.
Event marketing implementation process
Next, we will explain the process of actually implementing event marketing.
Step 1: Clarify the purpose at the planning stage
Step 2: Decide on the goal to be achieved
Step 3: Decide the operation for the day
Flow 4: Follow up in collaboration with sales
Seminar
Exhibition
Meetup
Experience-based events
User Networking Event
Seminar
The first event marketing method is the "seminar."
"Seminars" are a method already used by many companies that engage in event marketing.
They can be divided into "offline seminars" where people gather at an actual venue, and "online seminars."
One particularly effective form of event marketing is "customer acquisition seminars" held offline.
Seminar-style event marketing allows you to directly promote the details and benefits of your products and services to customers, directly appealing to their desire to purchase.
Exhibition
The second event marketing method is the "exhibition."
This is the literal approach, which involves exhibiting your products at exhibition events primarily organized by companies or local governments.
Exhibition-style event marketing allows customers to see and experience products first-hand, which can have a positive impact on purchasing behavior.
Nowadays, exhibitions that place emphasis on "experiencing" rather than "displaying" are more prevalent.
Successful examples of exhibitions include the consumer electronics trade fair "CEATEC" held at Makuhari Messe and the large-scale gaming experience event "Tokyo Game Show," which are representative examples of event marketing.
These events have been a great success, with a large number of companies and customers, mainly from within Japan, participating.
Meetup
The third event marketing method is the "meetup."
Like a seminar, an "organizer (lecturer)" and "customers" participate. This is event marketing that places more emphasis on interaction between customers than seminars.
Meetups come in a variety of formats, but generally the barrier to participation is lower than for seminars, and some meetups bring together people who met through products or services on social media.
However, when it comes to event marketing, it is more common to use it for corporate branding purposes rather than to develop new customers.
Experience-based events
The fourth event marketing technique is the "experiential event."
It may be difficult to distinguish this from the second "exhibition," but this refers mainly to experiential events held by individual companies.
The most obvious example of event marketing is the "test drive events" held by each automobile manufacturer.
Test drives are a form of event marketing that is often held at the manufacturer's headquarters, where you can not only see the new car but also actually test drive it to see how it feels.
By the way, a test drive event is not an opportunity for the general public to take a short test drive of a new car before purchasing it.
This is event marketing that is carried out with the purpose of inviting specific stakeholders and having them promote the event through the media, and the number of participants is generally limited.
User Networking Event
The fifth event marketing method is the "user networking event."
This event focuses more on interaction with existing customers than the meetup-style event marketing mentioned in the third example.
This will help prevent people who are already using your company's products and services from abandoning them.
Event marketing implementation process
Next, we will explain the process of actually implementing event marketing.
Step 1: Clarify the purpose at the planning stage
Step 2: Decide on the goal to be achieved
Step 3: Decide the operation for the day
Flow 4: Follow up in collaboration with sales