Official advertising is configured in the Facebook Ads advertising account. It has a lot of precise settings that allow you to select the appropriate FB audience for promoting the offer. All ads undergo strict moderation. The rules of the site prohibit the use in advertising campaigns:
Images of interactive elements (images of buttons that cannot be clicked);
Variations in the spelling of the Facebook name (it is unacceptable to write it with a lowercase letter, abbreviate it, decline it, or highlight it in the text);
Mentions of personal characteristics (you cannot indicate gender, age, ethnicity, income level, etc. in the ad);
Deception and false promises;
Negative message;
Advertising of prohibited goods and services (prescription drugs, weapons, tobacco products, adult products, etc.).
To bypass restrictions on arbitration, Facebook uses cloaking , an officially prohibited method of obtaining traffic.
Two sites are created on one domain, and the moderator twitter data sees one landing page (with a "white" product), and real visitors see another (with an ad for a casino or a miracle ointment for breast enlargement). For this kind of deception, called cloaking, a ban will come sooner or later, so it is better to do it carefully and have experience, or choose "white" offers that comply with all the rules of the social network.
As mentioned above, the Facebook audience has high purchasing power. For arbitrage, you can choose such product groups as branded accessories, personal care products, beauty and health products.
Odnoklassniki is one of the most popular social networks in RuNet, with over 50 million visitors per month. Odnoklassniki's 2020 audience is people of the middle (26 to 35 years old and 36-45 years old) and older (46 to 55 years old) age categories, which means they have income and purchasing power.
Representatives of both sexes are approximately equal: 43% men and 57% women. In addition to residents of Russia, there are many users from Kazakhstan, Uzbekistan and Belarus. It is also possible to actively work with the Russian-speaking population of these countries.
The site has many different paid functions. Users have become accustomed to them and willingly use them. The invisibility function, so that visits to other people's pages are not noticed by their owners, and a closed profile are a luxury here that you have to pay for. T
You can also show generosity here by giving gifts and even presenting paid feature sets: VIP status, 5+ ratings, special emoticons and other goodies. All of this is popular with the OK audience, but there is much less trust in external links.
Odnoklassniki: traffic arbitrage
To work with traffic in Odnoklassniki, you should not use complex schemes with transitions through several intermediary sites. You need to work on creatives that will motivate users to leave the social network by clicking on the link. There are several ways to arbitrage in Odnoklassniki:
The MyTarget service is the only way to launch official advertising, since Odnoklassniki does not have its own advertising account. Here you can set up targeting based on age, gender, marital status, income level, interests and geo.