How to work relationship marketing in the online environment?

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Understanding how to work relationship marketing in the online environment is an excellent way to win customers and generate sustainability and profitability for your business. Market research has shown that maintaining a relationship with a customer is 10 times cheaper than acquiring a new one.

If you still don't know what we're talking about, keep reading and check it out!

Use chatbots
One of the great advantages of chatbots is that they can answer a large number of people's common questions that can direct the user to a solution that really requires human assistance.

Let's say, for example, that every person who wanted to know buy phone number lists the product they ordered from your company was had to be answered by a professional. This would generate personnel costs and hours of work to resolve common queries.

The chatbot can, for example, provide a link where the user can track the shipment of the cargo, thus reassuring them. Remember: when you satisfy the customer, you are one step closer to gaining their loyalty .

Invest in website tools
The chatbot is far from being the only resource that you can apply to your page or on social networks such as Twitter and Facebook, for example. Other tools for websites are quite useful in relationship marketing and now we will list the main ones for you:

human chat: some websites actually have customer service experts to get closer to their customers and satisfy them;
contact telephone number: even in the digital age, don't forget that the consumer may prefer or need to call to speak to the company;
form: you can segment the messages received by subject, name, age and various data through a contact form;
Rating buttons: If you are confident in the service you provide, you can provide rating buttons to publicize your good work.
Keep in mind that with digital transformation, consumers have become the center of attention and increasingly want to be heard. Make sure this is happening in your business and everything will go well. We will talk more about this in the next topic.