Content for Linkbait Campaigns: Trust & Value
Posted: Thu Jan 30, 2025 3:51 am
The primary aim of link magnets is to appeal to a very specific target group in the form of the Linkerati. This target group is generally very sober in its assessment and will not be influenced by short-term emotions such as joy, surprise, etc. They tend to make rational and thorough decisions about what is reported and what is linked. Trust is very important here and as an emotion it tends to be deeper and more long-term. An exception are influencers who work in entertainment media such as lifestyle or gossip press. They also like to report on information from unverified sources.
In general, you should ensure that the content is presented in a professional manner. This increases trust in the value of the source.
When it comes to content marketing for linkbait campaigns, a value-added strategy should be pursued that focuses on the following areas: With a value-added strategy, the aim is to create trust in an offer and/or a brand .
If the products or services offered have very little emotionality and it is more important to find "fans" and customers on a rational or factual level, then you generally have to use high-quality and/or ecuador phone number data emotional campaign material or " content containers " for content marketing that are in the immediate vicinity of the actual product. In the service industry in particular, the focus is on providing real know-how. This also allows you to position yourself in the market as a reference or expert for a specific topic in the medium to long term. This then automatically leads to a strengthening of trust and simplifies the seeding of subsequent content marketing campaigns .
In addition, continuous content marketing helps to bind the target group to the brand and to carry out upselling in subsequent steps as part of an inbound marketing process.
inbound marketing process
Content marketing as part of the inbound marketing process
The following content forms or content containers have proven particularly effective for linkbait campaigns:
blog posts
Whitepaper
studies
surveys
counselor
tutorials / instructions
Interviews
infographics
Applications / Software
reading samples
There are business models that find it more difficult to provide interesting content, such as online shops, because the obvious commercial background is very obvious as soon as you deal with the products being sold directly in the content. You quickly get the feeling that it is advertising. This nips any emotions in the bud.
Here you often have to research related topics and "pick up" information seekers very early in the research phase with appropriate content. Or you can supplement the range with emotional products, as already described in detail (see Virality of products is important for social media marketing and SEO ). Below is the example of the Ferris wheel again. Note the Facebook likes and the customer reviews.
In general, you should ensure that the content is presented in a professional manner. This increases trust in the value of the source.
When it comes to content marketing for linkbait campaigns, a value-added strategy should be pursued that focuses on the following areas: With a value-added strategy, the aim is to create trust in an offer and/or a brand .
If the products or services offered have very little emotionality and it is more important to find "fans" and customers on a rational or factual level, then you generally have to use high-quality and/or ecuador phone number data emotional campaign material or " content containers " for content marketing that are in the immediate vicinity of the actual product. In the service industry in particular, the focus is on providing real know-how. This also allows you to position yourself in the market as a reference or expert for a specific topic in the medium to long term. This then automatically leads to a strengthening of trust and simplifies the seeding of subsequent content marketing campaigns .
In addition, continuous content marketing helps to bind the target group to the brand and to carry out upselling in subsequent steps as part of an inbound marketing process.
inbound marketing process
Content marketing as part of the inbound marketing process
The following content forms or content containers have proven particularly effective for linkbait campaigns:
blog posts
Whitepaper
studies
surveys
counselor
tutorials / instructions
Interviews
infographics
Applications / Software
reading samples
There are business models that find it more difficult to provide interesting content, such as online shops, because the obvious commercial background is very obvious as soon as you deal with the products being sold directly in the content. You quickly get the feeling that it is advertising. This nips any emotions in the bud.
Here you often have to research related topics and "pick up" information seekers very early in the research phase with appropriate content. Or you can supplement the range with emotional products, as already described in detail (see Virality of products is important for social media marketing and SEO ). Below is the example of the Ferris wheel again. Note the Facebook likes and the customer reviews.