The historical development of content marketing in Germany and the USA
Posted: Wed Jan 29, 2025 10:06 am
In my opinion, the different perspectives and, above all, allocation of responsibilities for the topic of content marketing in Germany compared to the USA can be traced back to the different historical developments.
In order to analyze the historical development of the topic or term content marketing, I looked a little more closely at the demand and reporting on the topic in both countries. I will also discuss the developments in Google search, which in my opinion had a decisive influence on the development of the "content marketing hype".
Google's anti-spam activities as drivers of the content marketing hype
Since February 2011, Google has launched an offensive to promote “good content” with the Panda update series. In Germany, the first Panda update was introduced in August 2011.
About a year later, in April 2012, Google rolled out the Penguin update series worldwide, which turned out to be Google's most drastic intervention in the issue of link spam to date.
Up to that point, a separate industry had developed around the topic of link trading based on link sales, also with the help of partially automated link networks, which generated considerable revenues. This was a thorn in Google's side in many ways.
The Panda update and the Penguin update series introduced in 2012 were Google's first serious measures to put a stop to the non-user-oriented manipulation of its own search results. Until then, the SEO industry cambodia phone number data had been happily scraping, spinning, aggregating, and flooding the web with more or less automated and therefore rather low-quality content. Up until then, most SEOs didn't care about users or user-oriented content that was so good that it generated backlinks, because it was easier to achieve good rankings.
The SEO industry only really became aware of the exact impact of the two update series on the rankings and, above all, on the previous working methods in the period from 2012 to 2014. Thus, the years 2012, 2013 and 2014, with the penalties imposed by various link networks worldwide, should go down in the SEO history books as the "years of rethinking".
At the same time, these years finally ended the golden years of SEO, at least for affiliate SEOs, and the associated gold rush atmosphere in the industry. More information about Google's anti-spam measures in general and in the past can be found here.
In order to analyze the historical development of the topic or term content marketing, I looked a little more closely at the demand and reporting on the topic in both countries. I will also discuss the developments in Google search, which in my opinion had a decisive influence on the development of the "content marketing hype".
Google's anti-spam activities as drivers of the content marketing hype
Since February 2011, Google has launched an offensive to promote “good content” with the Panda update series. In Germany, the first Panda update was introduced in August 2011.
About a year later, in April 2012, Google rolled out the Penguin update series worldwide, which turned out to be Google's most drastic intervention in the issue of link spam to date.
Up to that point, a separate industry had developed around the topic of link trading based on link sales, also with the help of partially automated link networks, which generated considerable revenues. This was a thorn in Google's side in many ways.
The Panda update and the Penguin update series introduced in 2012 were Google's first serious measures to put a stop to the non-user-oriented manipulation of its own search results. Until then, the SEO industry cambodia phone number data had been happily scraping, spinning, aggregating, and flooding the web with more or less automated and therefore rather low-quality content. Up until then, most SEOs didn't care about users or user-oriented content that was so good that it generated backlinks, because it was easier to achieve good rankings.
The SEO industry only really became aware of the exact impact of the two update series on the rankings and, above all, on the previous working methods in the period from 2012 to 2014. Thus, the years 2012, 2013 and 2014, with the penalties imposed by various link networks worldwide, should go down in the SEO history books as the "years of rethinking".
At the same time, these years finally ended the golden years of SEO, at least for affiliate SEOs, and the associated gold rush atmosphere in the industry. More information about Google's anti-spam measures in general and in the past can be found here.