4. The humor style in cart abandonment emails subject lines
Humor is a great way to get the customer to chuc cell phone number database kle and open the email. It also shows your company’s personality and can increase engagement and build the customer relationship.
This style can be used combined with any other style as well and at any point of the cart abandonment emails campaign (in any email number).
This is only to be used if humor is on-brand for your company.
Email 2: Customer Service
5. The customer service style
On the second cart abandonment email, e-tailers often highlight customer service (such as contact options, FAQ answers, etc.). Customers often don’t look for an answer to issues they have, therefore reaching out to offer help and a solution can motivate them to return.
This message can be communicated in the subject line by asking about problems (“Oops… Was there a problem?”) or by offering help (“How can we help?”).
abandoned carts emails
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