This article deals with the research of outstanding content ideas. The article is aimed at content managers, SEOs and marketing managers.
I would like to address the following points below:
The path to outstanding content
The goal of every content manager should be to create "the best content on a topic". Everything else will get lost in the flood of content available to the user or will not get any attention and will not lead to a very good user experience or customer experience with the content touchpoint. The following steps are essential for this.
The following 6 steps should be carried out for topic research, content conception and content distribution :
Research and curation of the most slovenia phone number data sought-after perspectives and questions and answers
Creativity: Developing new perspectives that only we can provide with our content
Identification of suitable distribution channels (more on this in Content Distribution: The Art of Systematic Content Distribution in Content Marketing )
SERP analyses for identifying suitable content types, media formats for presenting/staging the topic, analysis of search intent as a basis for distribution via search engines and positioning in the customer journey (more on this S ERP analyses for user-centered content conception )
Content journey mapping according to the micro intent or the content types in the customer journey (more on content journey mapping: Content types & micro intents in the customer journey )
Location of the content on your own website (if planned) (article to follow)
Careful execution of these steps leads to outstanding substance, staging and distribution.
The combination of outstanding substance as well as staging and relevant reach with the help of targeted distribution is the secret formula for outstanding content.