Along with absolute quantitative criteria for evaluating a marketing strategy (ROI - return on investment, CR - conversion rate, CPL - cost per lead, etc.), relative assessments can also be successfully used in web marketing, but they are no less important and indicative.
The latter includes ranking the lead according to its qualification (Lead Scoring) - the level of interest and readiness of a potential buyer/client to close a deal - based on a pre-determined assessment methodology.
During the process of lead generation or nurturing ( Lead Nurturing ), a marketer assigns honduras phone number data points to each marketing activity. When the sum of the points received reaches the reliability threshold, the lead is considered ready for purchase, and the marketer forwards the request to the sales department.
Leads of this level are called in English "sales qualified leads, SQLs" - qualified leads suitable for direct sales. If potential buyers require further "nurturing", they are qualified as "marketing leads" (marketing qualified leads, MQLs).
Lead nurturing
Lead generation is the main goal of any marketer and the "lifeline" of any business. But you must admit that receiving applications is not an end in itself, but only a step towards increasing sales and income.
Below we present some not very optimistic statistics:
25% of the total number of leads are legitimized (that is, they accept the rules of interaction established by the marketer) in the conversion chain and go through the sales funnel until the deal is closed.
50% of legitimate leads are qualified to make a purchase, but are not ready to make one at this point in time.
79% of marketing-level leads never convert into sales.