10 Rules for Anti-Crisis Lead Generation in 2015 from LPgenerator
Posted: Wed Jan 29, 2025 6:58 am
The material in this article is a continuation of the posts “ You are not your landing page ”, “ 10 rules for generating leads ” and summarizes the experience of the LPgenerator team in the field of Internet marketing.
1. Performance Marketing
The coming year will be challenging and will require a new, more australia phone number data thoughtful approach to marketing budgets and customer acquisition strategies in general.
The magic pill is called performance marketing. Yes, that's right, it's time to measure the effectiveness of each keyword or media creative. Your business needs end-to-end analytics, not just in terms of landing page conversion, but also ROI. If you're not measuring KPI metrics, you're already losing to your competitors.
The goal of contextual advertising is not the CTR of an advertisement or the conversion rate on a landing page, it is ROI (return on investment from every ruble invested in purchasing traffic).
The beginning of the move towards performance marketing is marking all transitions to your resource using UTM tags .
2. Split tests of paid traffic channels
Any existing paid incoming traffic channel needs split testing. Imagine that you can reduce your advertising budget by 20% while maintaining the number of clicks.
To achieve this, you need to run multiple ad variations for each individual ad campaign to optimize CTR - 90% of advertisers don't do this, so be the exception to the rule.
1. Performance Marketing
The coming year will be challenging and will require a new, more australia phone number data thoughtful approach to marketing budgets and customer acquisition strategies in general.
The magic pill is called performance marketing. Yes, that's right, it's time to measure the effectiveness of each keyword or media creative. Your business needs end-to-end analytics, not just in terms of landing page conversion, but also ROI. If you're not measuring KPI metrics, you're already losing to your competitors.
The goal of contextual advertising is not the CTR of an advertisement or the conversion rate on a landing page, it is ROI (return on investment from every ruble invested in purchasing traffic).
The beginning of the move towards performance marketing is marking all transitions to your resource using UTM tags .
2. Split tests of paid traffic channels
Any existing paid incoming traffic channel needs split testing. Imagine that you can reduce your advertising budget by 20% while maintaining the number of clicks.
To achieve this, you need to run multiple ad variations for each individual ad campaign to optimize CTR - 90% of advertisers don't do this, so be the exception to the rule.