Another interesting fact is that the process of qualifying a lead and converting it into a client takes less time on channels with high conversion. For example, leads that come from customer reviews take the sales department an average of 97 days, for landing pages this figure is slightly lower - 76 days, and social leads - 42 days. But email campaigns convert leads into buyers the longest - 160 days. Accordingly, they have a very low conversion rate - 0.07%.
Social media, customer reviews, and online resources have the sweden phone number data highest conversion rates, turning leads into buyers in the shortest amount of time. Email campaigns and webinars, on the other hand, take the longest to convert.
The following pattern was also found: the higher the channel's conversion rate at the initial stage (traffic/leads), the lower it is at the final stage (leads/clients). For example, webinars have a pretty good percentage at the beginning of the sales funnel - 17.8%, but at the stage of concluding a deal, only 2.5% of leads lead to sales. On the contrary, email marketing at the start looks unpromising - 0.9%, but 7.8% of all leads lead to a deal.
Some marketing channels have a fairly high conversion rate at the beginning, but that doesn't mean they'll ultimately increase your revenue significantly.
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The study also found that event marketing generates the least qualified or convertible leads. The success of marketing channels was compared by comparing the number of deals closed to the number of deals lost. The numbers ranged from 7.6% to 68.7%. Special events were at the bottom of the table at 7.6%.