In order for a site to be remembered, it must stand out, have its own "zest". There are no specific recommendations on this matter, it all depends on your imagination. Shoot a video, increase the attractiveness of the product with valuable bonuses - do whatever you like if it will make your business exclusive, and therefore memorable.
Purple Cow
To generalize the concept of exclusivity, Seth Godin used the term "Purple Cow". Cows are usually boring and unattractive, but if you reveal a "purple cow" to the world, it will become a sensation and a portugal phone number data topic of conversation for a long time. However, over time, all "purple cows" become commonplace - and interest in them fades.
Exclusive design solutions when creating a site give the effect of exclusivity. But the more designers use them in their work, the less effect. All this applies to your business, too.
An example of simple and clear design from Nest.com :
Nest.com
Try to find a way to be different from others - this will attract visitors and make an exceptional impression. At the same time, do not forget about the nuances of your strategy that are difficult to copy.
10 Most Outstanding Marketing Campaigns
4 Principles for Creating a Memorable Website
But how do you create a “purple cow” for your business?
A good option is a viral video (like in the Volvo example). But if you don’t have the opportunity to invite Van Damme and rent trucks, try something different: find unique, unusual and memorable features of your business. Anything from an exclusive product or service to a unique design.
You might be inspired by this video ad example from Poopourri .com :
Poopourri.com
But if you have absolutely no ideas, the following tips will help you.