What is customer retention?

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Consider this guide a starting point for building a loyal customer base, unlocking the full potential of existing customers, and driving sustainable growth. We’ll share practical tips, tactical examples, and key metrics that will help sales and marketing work together to build a solid customer retention plan.

Customer retention in B2B sales refers to the strategies and practices that companies use to maintain long-term relationships with their existing customers. Retaining customers is often more spain mobile database cost-effective than acquiring new ones, and results in more predictable revenue growth over time. To improve customer retention, focus on creating a solid experience from onboarding to regular touchpoints throughout the customer lifecycle to reduce the risk of customer churn and promote upsell or cross-sell opportunities.

4 Pillars of Customer Retention and Expansion
Account Activation
Client Life Cycle and Updating
Customer Health and Reduced Customer Churn
Upselling and cross-selling
Why Customer Retention Matters
A strong customer retention strategy helps reduce the cost of growth by turning customers into advocates and predictably providing opportunities to upgrade and expand.