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What happens when you can integrate your marketing tools?

Posted: Wed Jan 29, 2025 6:30 am
by ishanijerin1
For example, we thought about what kind of uses it could have when integrated with MA.

Example 1: If you have approached customers by email but they have not responded, you can set up a system to send them direct mail instead of email, allowing you to approach them both online and offline.
Example 2: For products that were added to the cart but not ordered, send a coupon DM only to customers with a low DM open rate.
Example 3: If a customer who has used your service in the past has not taken any action for a certain period of time, send them a direct mail about an event or campaign.
This is merely an idea of ​​how it can be used, so I would like to keep an eye on how it will be used in the future. Also, in terms of the nature of MA, until now, only approaches in the online domain have been able to be put together as a system, but if we can automate offline as well, I think it will be necessary to consider approaches that can be used offline other than DM.


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