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[robiulhasan]

Previously, we studied how effective personalization can be on recommendations.



You can see the full study on personalized recommendations here


andomly selected clients, we found cell phone lists that recommendations accounted for 31% of eCommerce revenue. In fact, customers who engage with recommendations have a 70% higher purchase rate.



The kicker though is how personalization boosted conversions. Personalized recommendations outperformed generic/static recommendations by 170%.



Geographic personalization is a fantastic way to create relevant offers without knowing a lot about your customers.

There are actually multiple ways you can personalize your customer’s journey with minimal information. The first is through onsite personalization. We showcased how one of our clients is doing that through targeted messaging.


Above, Skandium is presenting personalized message bars to new customers. The message changes depending on the location. For example, they address a common concern for US shoppers about import duties, while conveying shipping deals to local customers (full case study here).