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Attracting B2B buyers

Posted: Wed Jan 29, 2025 6:06 am
by Reddi1
Since the modern B2B buyer thinks like a regular consumer, his purchasing decision is made based on the criteria that the B2C audience is guided by.

Attracting B2B buyers

35% of B2B users prefer to interact with a brand they know and trust

To win the loyalty of an entire company, you must satisfy its individual employees.

28% of buyers look for the lowest price

This shows how the ability to transact online is changing jordan phone number data the nature of shopping. Moreover, it is worth remembering that B2B buyers are also price sensitive – ignoring this fact can have a very negative impact on the competitiveness of your offer.

It is also worth noting that optimizing pricing policy helps strengthen relationships with current clients.

28% of B2B consumers want to receive technical information

Providing valuable information to consumers through content marketing will increase customer loyalty and offer appeal.

27% of buyers want to receive fast customer support

B2B consumers’ time is their money. In addition to providing customers with quality technical support, provide them with the ability to contact company representatives on social media — 54% of end customers are loyal to businesses that provide a positive interaction experience.

27% of B2B buyers consider information about additional costs important

It is obvious that the B2B audience wants to know the full cost of the offer, since additional costs are critical to calculating many indicators related to the activities of the enterprise.