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Stay up to date and subscSnapchat Shows: Publishers' feedback one year later
Generation Z
November 28, 2019
Reading time: 5 min
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By Barbara Chazelle, France Télévisions, MediaLab and Prospective

Following an unpopular redesign, 2018 was gambling data canada difficult for Snapchat and many cried out for the death of the application. 2019, on the contrary, is the year of a strong comeback that will have defied predictions. Snapchat's growth is driven by original series (in the United States), by the redesign of its Android version and by the many augmented reality filters offered. The platform also emphasizes original content produced by hand-picked media partners.

On the occasion of the launch of 20 Minutes on Discover, Snapchat took the opportunity to bring together Anne Kerloch from 20 Minutes, Jean-Guillaume Santi from Le Monde and Julien Mielcarek from BFMTV to take stock of this format launched in November 2018. We will add here the feedback from France TV.