Why Lead Nurturing?
Posted: Wed Jan 29, 2025 5:21 am
In inbound marketing practice, lead nurturing is closely related to your understanding of the client, their needs, and the length of time it takes for them to become ready to buy. If, for example, the process of nurturing a client typically takes a month, then you must ensure that this client is deeply immersed in a dialogue with the company during this month.
By doing this, you are also saving your sales team resources. They won’t have to waste time and energy on dealing with unproductive leads, which will ultimately allow them to focus only on those buyers who are determined to do business with you. This is one of several reasons why you should do drip marketing in the first place.
Another reason is the quick establishment of contact. The fact is that, according to the results of numerous studies (and your experience probably confirms this), clients prefer to work with those suppliers who did not delay with the answer for a long time and responded quickly to their request. This is how 35-50% of all buyers act.
Automated lead nurturing is good because it provides instant brazil phone number data interaction with those people who have already expressed interest in your services and sent a request. If they have interrupted the dialogue for some reason, you can easily establish it by reminding them of what they were interested in in the recent past.
Drip marketing is also good because it allows you to reveal to potential buyers the specifics of your company, its advantages and main differences from competitors. Your goal is to prove yourself as an expert. In order for clients to buy from you, you need to earn their trust and confidence that you can solve their problems.
Finally, drip marketing gives you the opportunity to learn a lot about your target audience. What challenges do they face? What aspects of your product are they most interested in? You simply send out emails of varying nature and content and note which ones have had the most impact and which ones have fallen on deaf ears. You can then use this information to plan future communications so you know which topics to cover and which to avoid. This data will also help you segment your emails and send them to the appropriate target audience groups.
MarketingShepra claims that segmented emails get 50% more clicks than if you sent them to your entire subscriber base.
By doing this, you are also saving your sales team resources. They won’t have to waste time and energy on dealing with unproductive leads, which will ultimately allow them to focus only on those buyers who are determined to do business with you. This is one of several reasons why you should do drip marketing in the first place.
Another reason is the quick establishment of contact. The fact is that, according to the results of numerous studies (and your experience probably confirms this), clients prefer to work with those suppliers who did not delay with the answer for a long time and responded quickly to their request. This is how 35-50% of all buyers act.
Automated lead nurturing is good because it provides instant brazil phone number data interaction with those people who have already expressed interest in your services and sent a request. If they have interrupted the dialogue for some reason, you can easily establish it by reminding them of what they were interested in in the recent past.
Drip marketing is also good because it allows you to reveal to potential buyers the specifics of your company, its advantages and main differences from competitors. Your goal is to prove yourself as an expert. In order for clients to buy from you, you need to earn their trust and confidence that you can solve their problems.
Finally, drip marketing gives you the opportunity to learn a lot about your target audience. What challenges do they face? What aspects of your product are they most interested in? You simply send out emails of varying nature and content and note which ones have had the most impact and which ones have fallen on deaf ears. You can then use this information to plan future communications so you know which topics to cover and which to avoid. This data will also help you segment your emails and send them to the appropriate target audience groups.
MarketingShepra claims that segmented emails get 50% more clicks than if you sent them to your entire subscriber base.