Feature Box is a subscription form that sits at the top of your blog and does 3 things:
articulates your value proposition;
instantly qualifies traffic;
converts qualified visitors into leads.
Why does it work? The feature box is placed exactly where visitors can see it best. The example below of such a subscription form converts 4.26% of traffic:
Feature Box
DIY Themes also added a similar form to their site and saw a 51.7% increase in daily subscribers. And this wasn't a one-time spike — over time, this level became the norm.
DIY Themes
What is the reason for such phenomenal efficiency? Derek venezuela phone number data Halpern, a pioneer of the described technology and founder of the marketing agency Social Triggers, explains: “If the text resonates with the needs of visitors, they immediately, without thinking, enter their email and get access to the information they are interested in, because they know exactly what they need right now.”
How to create a Feature Box?
To run Feature Box, you will need four items:
1. The lead form must be placed at the top of the main page of your blog, centered - this is the only way it will not escape the attention of the audience.
2. Come up with a strong and catchy headline. Tell everyone what exactly you offer and what results you promise to achieve. This will motivate people to leave their email.
3. Provide a reason why people can trust you - this is relevant for those visitors who still doubt the value of the offer.
4. Add social proof or indicate the number of customers who have already used your offer. People like to look at others, and if you prove that a large part of your blog audience was not indifferent to your offer, new visitors will do the same. (However, research shows that this principle is not observed everywhere and not always. Test the solution and choose what works in your niche).