TG Data Set

If you are familiar with email marketing, you have probably heard of drip marketing. If not, here is a definition: drip marketing involves sending leads a series of pre-written emails automatically based on user actions (behavior) at specific intervals or in response to a specific event. Drip marketing can take many forms, but the primary method is email (others include direct mail and social media).

This technique has become a science, and it is not as simple as it may seem. Your campaign must be almost perfect, and the message must be coherent.
Success here lies in automation and precise planning. By creating and conducting such events, you can receive incredible rewards for your work.

So how do you design and execute successful drip campaigns?

Drip Marketing Basics, or Lead Nurturing

Define user behavior
First, you need to understand who your user is and why bangladesh phone number data they visit your site. This is not the hard part. By looking at analytics and making careful assumptions, you will begin to notice patterns and discover regularities.

The most common types of user behavior that influence a drip marketing program include:

Subscriptions;
Regular visits to the blog;
Rare visits to the site;
Registration and then no visits;
Not ready to download free trial;
Agree to a free trial, but refuse to use the paid version;
Shopping cart abandonment;
Subscription to a paid product is active;
Subscription expiration without renewal;
Unsubscribing from the newsletter.
There may be other actions that come up, depending on your niche. The main goal is to identify all possible user actions so that you can then consider them as an example of a behavioral pattern that requires sending the first email.