Translate your offers into the language of your customers
Posted: Wed Jan 29, 2025 5:17 am
In addition to engaging visitors in dialogue, a landing page must also describe the proposed solutions in the language of customer benefits, not the capabilities of the supplier.
The best companies aren't afraid to take the time to understand the business goals their customers are trying to achieve, so they can organize their content and tailor their offering to the end result their audience wants. That way, people don't have to figure out how the solution they're offering can help their business.
The vAuto website mentioned above is quite successful in this regard as well. The company uses specific business problems as an organizing framework that allows the customer to dive deeper into their wide range of solutions. These problems are presented in the form of headlines like “Nobody is buying my product” or “The Internet is ruining my entire business.”
vAuto
At every stage, the goal is to make online learning and purchasing as easy and resonant as possible.
Questions to answer:
1. What kind of help are customers looking lebanon phone number data for from a supplier in your category?
2. How can you best frame this help to grab your audience's attention?
Read also: 6 Types of Content to Achieve Your Key Marketing Goals
3. Help customers do what they need to do on your site
Finally, the best websites identify and then make it easy to solve the specific problems that matter to their audience.
Take, for example, a cost calculator embedded directly on a page. Such a tool would allow customers to independently calculate the costs they would incur when making a purchase (and make a decision before having an awkward conversation with a sales rep). It’s a simple, practical idea, but the underlying goal remains the same: to allow the buyer to easily move through the conversion funnel while remaining in their preferred channel.
Questions to answer:
1. What tasks do people come to your landing page to solve?
2. How can you make it easier for them to complete these tasks directly on the page?
The best companies aren't afraid to take the time to understand the business goals their customers are trying to achieve, so they can organize their content and tailor their offering to the end result their audience wants. That way, people don't have to figure out how the solution they're offering can help their business.
The vAuto website mentioned above is quite successful in this regard as well. The company uses specific business problems as an organizing framework that allows the customer to dive deeper into their wide range of solutions. These problems are presented in the form of headlines like “Nobody is buying my product” or “The Internet is ruining my entire business.”
vAuto
At every stage, the goal is to make online learning and purchasing as easy and resonant as possible.
Questions to answer:
1. What kind of help are customers looking lebanon phone number data for from a supplier in your category?
2. How can you best frame this help to grab your audience's attention?
Read also: 6 Types of Content to Achieve Your Key Marketing Goals
3. Help customers do what they need to do on your site
Finally, the best websites identify and then make it easy to solve the specific problems that matter to their audience.
Take, for example, a cost calculator embedded directly on a page. Such a tool would allow customers to independently calculate the costs they would incur when making a purchase (and make a decision before having an awkward conversation with a sales rep). It’s a simple, practical idea, but the underlying goal remains the same: to allow the buyer to easily move through the conversion funnel while remaining in their preferred channel.
Questions to answer:
1. What tasks do people come to your landing page to solve?
2. How can you make it easier for them to complete these tasks directly on the page?