A couple of years ago, adaptive design burst onto the Internet technology market as a panacea for poor usability of web resources and the surest way to optimize mobile user conversion.
Having become a fashionable trend, today it is used to increase the value of offers from digital agencies and some website builders.
In this post, we will try to figure out why many well-known Internet argentina phone number data marketers do not use this approach in their work, why our platform is not in a hurry to follow fashion and is adaptive design really necessary in principle?
Responsive design is an illusion
A real adaptive design is a bunch of scripts, you could even say Artificial Intelligence. Our company has considerable experience in creating and promoting landing pages and knows for sure that landings do not need adaptability.
Landing Page is web minimalism, and for effective work you need to get away from complexities, break them down into smaller parts, so that each segment of users gets the desired result.
The best "adaptability" at the moment is provided by segmented mobile landing pages, which are used by almost all large retail services and popular brands. It is convenient, fast, concise and beautiful.
For clarity, we will describe the mechanism of action of the "adaptive design" of most web resource designers. At first glance, working with it seems convenient - you made changes to the web template once and saved a minute or two. Moved an element, and it seems like you don't need to do the same on the mobile layout. Set up integrations, a callback script - and that's it, this is the best landing page editor in the world! You launch an offer, expecting a good result, but from this moment on, problems begin for your visitors.
Laziness in creating a segmented mobile version in this case is not the engine of progress, but the first step towards ineffective operation of your customer acquisition resource.