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There have been some important changes in email deliverability

Posted: Wed Jan 29, 2025 5:00 am
by AsaduzzamanFoysal
Sending cold or marketing emails from their primary domain. You are at the highest risk with cold emails. If you are consistently prospecting, be prepared for recipients to delete your emails or mark you as spam, damaging the reputation of your inbox and domain as a result. This, in turn, will affect the emails you send to your customers, e.g. invoices, etc., and others who share the domain will also have their emails affected. Treating email warming as a pump and dump scheme. Many companies adopt email warming to improve their inbox and domain reputation and to get their emails into recipients’ inboxes. But once they see an improvement, they stop warming and continue sending emails. It is best to always keep warming in the background. Daniel the Wise Ojaide
Top email delivery trends for 2024

While years ago it was damn easy for anyone to lebanon mobile database send an email in someone else's name (email spoofing), things have gotten serious, especially due to the rise of SPAM and related bad activities.


Cu ajutorul DKIM, DMARC, SPF, those bad actors can't do that so easily anymore. So, here's what experts say about email delivery trends for 2024:

With recent changes from Google and Yahoo, the top email delivery trend for 2024 will be an increased focus on authentication and compliance with new guidelines. Bulk email senders will need to prioritize setting up SPF, DKIM, and DMARC authentication, aligning their domains, maintaining low spam rates, and providing easy unsubscribe options to ensure their emails continue to reach recipients’ inboxes.