Boost your business's sales funnel

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Nowadays, a business that does not work with the sales funnel strategy misses out on many opportunities.

Top, middle and bottom of the funnel, also known as ToFu, Mofu and BoFu, these are the so-called “ funnel stages or steps ”.

Each of them requires specific approaches and triggers. But don't worry, you'll soon understand why we emphasize this right away.

A funnel represents the steps a visitor must go through to buy phone database a customer or, basically, transform visitors into contacts and contacts into customers.

When followed, the funnel helps to create loyal customers who can then promote your brand, products or services.

The main benefit of the funnel is the opportunity to manage each stage of the process. This alone shows how important it is to work with the sales funnel in your business.

Nowadays, the funnel is present in different approach models, such as in the purchasing journey, which uses elements of the sales funnel that are closely linked.

And if you are here, it is probably because you already know what a sales funnel is and may even have implemented it in your company.

What cannot happen is not getting the expected results with it.

Clarifying the shopping journey and sales funnel
Both are confused, as the sales funnel uses elements similar to those used in the purchasing journey.

Therefore, before continuing, it is important to make it clear here that, despite being very similar, each one is aimed at a specific objective.

Firstly, the purchasing journey is the process your customer goes through from the moment they come across your content until the sale is closed.

On this journey, you make the potential customer go through stages of learning and discovery, recognizing the problem, considering the solution and, finally, deciding to purchase a solution from your company.

Meanwhile, the sales funnel deals with the customer from the first contact they have with the company until their conversion.

When it was developed in 1898 by the American advertiser Elias St. Elmo Lewis, its objective was to map the customer's journey through a specific sales process.

How to boost your business's sales funnel?
To achieve significant results with the sales funnel, it is important to take good care of each stage and not just focus on one in isolation. Otherwise, you will not achieve the necessary conversion.