The Role of AI in Hyper-Personalizing Lead Engagement Strategies

[shishir.seoexpert1]

The results: of the customers who were exposed to the twenty-four-variety display, only 3 percent went on to make a purchase. When the choice was limited to only six, that number increased tenfold, to 30 percent!

In another example, Procter & Gamble found gambling data pakistan that when they reduced the number of versions of their popular Head & Shoulders shampoo from twenty-six to fifteen, sales increased by 10 percent. While conventional wisdom might lead us to believe more choice is better, too much choice can often confuse customers. This causes them to disengage from their evaluation process, resulting in the dreaded “no decision” with which modern sellers are all too familiar.



Top Sellers Move From Reactive to Prescriptive
Research from Gartner has shown the same to be true. When the burden of choice is imposed on customers, who are left to approach providers with questions and challenges (in other words, reactive selling), they report a decrease in the ease with which their purchasing decisions are made. They also express far greater regret for their purchases, wondering if they made the right choice, or if another solution would have been a better fit.