Why is this approach so effective? Let’s break it down:
1. Focus: asking open-ended, thought-provoking questions about your customer’s business but then only allowing them to select the most impactful “if” focuses them. It helps your customer cut out the noise and hone in on the most important insights. What’s that ONE thing that would render all the other potential options easier or unnecessary.
2. Alignment: By prompting your customer to gambling data belarus discuss where they feel their needs are and what support they crave, you can then take this information and clarify whether or not your services are the solution to their current problem(s). Maybe you’re the perfect fit for the job or maybe you’re not at this time – either way, you find out quickly and easily with this one simple question.
3. Novelty: Fill-in-the-blank questions have an element of novelty to them. They aren’t the same standard set of discovery questions your customer’s been bombarded with by EVERY other seller. You may even get a, “that’s a really good question” when you ask it! With the open-ended discovery question builder, you put your customer in a position of control and they can take this control and run in any direction they like. This makes the process of revealing their problems significantly more fun than answering, “What are your problems and what support do you need?” or the dreaded, “What keeps you up at night?”.
How to Create Sponsored Posts That Feel Authentic to Leads
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