Our tips for your Facebook marketing

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But how should you best build your Facebook presence so that it best supports your marketing? Like, share and comment on a few posts and post on Facebook yourself from time to time - then your company will become known on Facebook, right? Unfortunately not! What seems like a no-brainer at first glance - after all, almost everyone is on Facebook these days - is not so easy in the end. If you want to do effective Facebook marketing , you have to put in a bit more effort. But if you follow our steps and tips, you can expect long-term success for your company on Facebook .

Then let’s get started:

Step 1: Planning is everything!
Before you create a Facebook page for your business, you should consider who will manage it and how much time should be spent on it.

Also think about what content you want to post on your Facebook page and what topics you want to cover. A page without content will miss its goal or even have the opposite effect: your fans will think you are no longer active and cannot identify with your company and your product or service. You also shouldn't run out of content for Facebook after a few weeks or months: continuous planning is therefore a prerequisite for the success of a Facebook presence that supports you in marketing.

Step 2: Your Facebook business page
Do you know what topics you want to post about on Facebook switzerland phone data and who will be looking after the page? Perfect, then you can now create your Facebook business page .

You have to be aware that the Facebook page also reflects your company. In order to identify it quickly, the page should have the name of your company. The most important thing is that it can be found and assigned quickly by users. Under " Info " you can provide more details about what your company does: a brief company history, philosophy and description of your services as well as your contact details, opening times and prices. Provide all the information worth knowing to the user so that they can find it at a glance without having to search for time.

Next, you need to choose a profile and cover photo for Facebook - choose images that clearly represent your company. Your company logo is probably the best profile photo. The Facebook cover photo can show your company's products, for example - but of course other images are also possible, such as a picture of your premises or a marketing campaign. Think about what fits well with your business and marketing goals and could appeal to your fans on Facebook emotionally .

At the top of the page you have the option of adding a " call to action " button - an action that users should take when they visit your Facebook page. This could be, for example, making a call or placing an order.

To enable your customers to contact you via Facebook, you should activate messaging . This feature gives Facebook users the opportunity to easily contact you via text messages via Facebook Messenger if they have any questions or feedback.

While you are making these settings, you should leave the Facebook page unpublished for now. Once it is ready, you can change this in the settings. Once it is public, you can start posting on Facebook.