Drive up sales grew more than 500%

[robiulhasan]

Shipt sales grew more than 300%
Compared to traffic increasing 4.3%
“Comparable digital sales growth was driven primairly by the Companyu's same-day fulfillmentservices (Order Pick Up, Drive Up and Shipt), which together grew 193 percent. Of the services, Drive Up grew the fastest at more than 500%...” - Target Provides Updates on Holiday Sales, 1/18/2021

How Target uses Click and Collect Strategies to Increase Retention
Managing inventory with demand is difficult.

If a product is out of stock, you ma cell phone directory india lose the sale. Target actively combats this by assuring customers that their item will be restocked.

If an item is unavailable for immediate checkout, they offer a Pick Up option at a later date. The copy is great. They focus on the benefits of "free" and emphasis "how soon" the customer is able to get it, reframing the fact that the item is out of stock at the local location.

In this way, Click and Collect creates a much better customer experience and has become a key part of their customer retention marketing strategy.


The Click and Collect Experience: Why Customers are Demanding Convenience
We've covered the shortcomings of the eCommerce experience before with ROPO (Research Online, Purchase Offline).