How do Story Ads work?

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Story Ads work like normal stories and are available on Snapchat, Facebook and Instagram. The ads are displayed for up to 15 seconds, similar to a user story. They appear between the stories of different users , so that a user's narrative thread is not interrupted. The ad is therefore only displayed if you look at the stories of more than one user.

If you want to place story ads yourself , you can create ads specifically for Instagram or Facebook stories. You have various display options: individual images and videos or carousels. Your normal ads can also be displayed in the stories. If these are in landscape format, Instagram, for example, fills the empty margins above and below the ad with a color that matches the ad. This means that the story ad remains in the classic portrait format of a smartphone and fills the user's entire screen.

Links or call-to-action buttons can be placed on the ads that lead potential customers to your website or your offer. For example, specific products or categories of an online shop can also be advertised in the stories. You will find out how and where to place the story ads later.

Benefits of Story Ads
One advantage of ads in Instagram or Facebook stories is that they are shown to users in full format on their screens. If the story ads are optimized for this format and designed in an interesting way, many users don't even perceive them as advertising. This is especially possible if the ads appear natural and are similar in content to normal stories.

At the same time, you can reach a larger number of people south africa phone data with Story Ads because you can't just quickly scroll past the ad. The user has to take an active action: they either look at your ad in full or swipe it away. In both cases, the ad is more eye-catching than in the Facebook or Instagram feed.

There are various ways to use story ads. An ad can be optimized specifically for the format. If you're just starting out with this advertising option, you can display normal ads from the feed in the story. Instagram also offers you a third option: you can promote posts in the story directly from the app . This means you have complete flexibility in the design and planning of your ads and can test out which approach gives you the best results.

Depending on the activity of your target group, the CPCs of a Story Ad are cheaper than other ad placements.