Facebook Ads: How do I advertise on Facebook?

[zihadhasan010]

Download article as PDF
Facebook Ads: How do I advertise on Facebook?
Please note: This article contains outdated terminology and images. Today, Facebook and Instagram ads are managed via the Meta Ads Manager , Facebook Pixel is now Meta Pixel . However, many processes and functions are still valid today.


Generate attention with Facebook Ads
By advertising on Facebook and Instagram, you can expand your social media marketing effectively and reach more users on social networks.

Precise targeting of target groups, no wastage and all with a low budget: this is what Facebook Ads (now Meta Ads) enable you to do. Paid ads increase your company's social media reach without having to dig deep into your pockets. What's the catch? There is no catch as long as you define your goals and audience precisely beforehand.

How does advertising work on Facebook? With these 5 steps, your Facebook ads will be a success!

Overview
What is Facebook Advertising?
Where are Facebook Ads displayed?
Benefits of Facebook Ads
set up an advertising account
Step 1: Define the goal of your campaign
What is the Facebook Pixel?
Step 2: Determine your target group
What is the Custom Audience
Step 3: Placing your ads
Step 4: Set budget & schedule
Step 5: Determine account and format
Advertise and learn from it
What are Facebook Ads?
With Facebook Ads – also known as Facebook advertising – you slovenia phone data place paid ads in the form of posts and can reach your exact target group through targeting.

Advertising on Facebook is nothing new. Companies post on various social media channels and want to attract users' attention. However, this is no longer so easy: 90 million SMEs (as of January 2019, source: AllSocial) are active on Facebook. In addition, the social media platform is constantly making changes to the algorithm, making it increasingly difficult for companies to place their posts online in the feed of potential customers. It is therefore important to stand out from the crowd in social media marketing and to target users in a targeted manner. The magic word: Facebook Ads ! We will show you later how you can use them most effectively for your company.