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YouTube SEO – Become a YouTube star with these 7 tips
YouTube homepage opened on laptop - Blog: YouTube SEO
YouTube SEO – Push your video ranking
Thousands of videos are uploaded to YouTube every day. To ensure that your video appears at exactly the right time and to the right recipient, a few tricks are required. We'll give you 7 tips to effectively boost your video ranking. Let's get started.
Contents
What is YouTube SEO
The most important ranking factors
How To: YouTube SEO Optimization
Keyword research & search intent
Accurate title & description
The appropriate tags
Clickable Thumbnail
Exciting content & formats
user experience for all
Helpful playlists
Or maybe YouTube Ads?
YouTube SEO – Conclusion
What is YouTube SEO?
With 2 billion users per month, YouTube is the world's most used senegal phone data video platform . Anyone can create an account and upload videos. In order to stand out and attract users' attention, you need sophisticated tactics. Interesting and user-friendly video content is one thing, but what good is a great video if no one can find it? And that's exactly what YouTube SEO is the solution for. SEO = search engine optimization refers to special technical and content-related measures that you take to increase your ranking in search results. The term is usually associated with the search engine giant Google. Search engine optimization is a principle that also works for YouTube videos. YouTube is essentially nothing other than Google: a search engine. Instead of web pages, videos related to your search query are displayed.
Users don’t want to spend a long time searching for answers, so your video should appear among the first search results on page 1 – preferably in the top 5.
The most important ranking factors
YouTube belongs to Google and therefore pursues the same goal: to offer users unique content, the best user experience and the solution to their problem. But how does Google or YouTube know which video matches which search query? YouTube's own answer: the title and description of the video. The central point of optimization for search engines and your own ranking are keywords - i.e. the search query that the user makes and that you want to answer. Therefore, use the relevant keyword in the title and description of your YouTube video. This way, both the YouTube algorithm and the user can see whether your video is relevant. More on this later.
Rumor has it that using keywords in the video also helps. However, this has not yet been officially confirmed by YouTube or Google.
Another ranking factor is the engagement rate – i.e. how users interact with the video. A factor that is also important for Google ranking.
The main metrics include clicks, click-through rate, session watch time, commenting, likes/dislikes, etc.
Users decide in the first 15 seconds whether to continue watching or not. Similar to the bounce rate on websites, this sends negative signals to YouTube and can affect your ranking. So make sure you have a strong hook at the beginning that captivates and arouses curiosity.
YouTube is an entertainment platform, so entertain your viewers with your content.
You can probably imagine that high video quality and good sound are also particularly important for users. Therefore, we will not go into this any further here.
YouTube SEO – Become a YouTube star with these 7 tips
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