Inbound Marketing has become the most effective way to convert users into customers and brand advocates. But why is Inbound Marketing able to generate more sales through the online channel? And how does it do it? Take note of these tips to generate leads and reduce Customer Acquisition Cost (COCA).
At We Are Marketing we are all about facts. That is why we want to start this article by sharing with you a series of data so that you can see how Inbound is changing the way we understand marketing:
Through Inbound Marketing, each lead reduces its cost by 62% less than through traditional marketing (via Mashable )
Companies that blog generate 126% more leads than those that don't (via HubSpot )
Inbound techniques generate 54% more leads than uruguay phone number data outbound practices (via HubSpot)
Companies spend 34% of their overall budgets on inbound marketing tactics, 11% more than they spend on intrusive advertising strategies, such as banners. (via Gannett )
Thanks to Lead Nurturing we get 50% more qualified leads at a 33% lower acquisition cost (via Forrester Research )
Nurtured leads generate on average 20% more buying opportunities than unnurtured leads (via DemandGen Report )
After designing and executing many marketing campaigns, we have analyzed which aspects increase the conversion rate when it comes to increasing the number of leads in our company. Although each campaign is unique, it is true that there are certain patterns that are repeated and that it is advisable to know in order to get the most out of each action that we decide to implement.
In the words of Kipp Bodnar, CMO of Hubspot , 'leads are the counter that marketing professionals look at. Because leads generate money.' If you can relate, take note of the following tips focused on obtaining qualified leads for your business.