Keyword research: the parameters to take into consideration
Posted: Tue Jan 28, 2025 10:06 am
Seasonality
The Google tool provides us with some important parameters that we must take into account during the analysis phase. As regards the "Average monthly searches" we can analyse the seasonality for each keyword , that is, the average volume for each single month . To view the data, simply move the mouse over the graph.
This parameter is really very important even in an SEO strategy, so be careful not to rely on the annual monthly average, otherwise we have no control over what we are doing.
Average Monthly Searches - Keyword Seasonality
Average Monthly Searches - Keyword Seasonality - Google Ads
Competition
We can also analyze the competition (Low, Medium, High) to understand more or less the value of that keyword. Competition is a parameter that I always take into consideration when I work on the SEO side , this is because if the why you need this database competition were High it is very likely that positioning organically would require more work. It cannot be excluded that for that query Google will show ads above the organic results, so even in terms of CTR these are all evaluations to be made upstream.
Is this the right keyword?
Explore search volumes, competition and more now…
Enter your keyword
Breakdown by platforms
This feature is not used much, but for me it is essential for several reasons. First of all, it is possible to discover, in percentage, with which devices users search for those terms and consequently this will influence the landing page and therefore its contents.
Breakdown by location
Another parameter that we can use to filter the data is the "subdivision by location" . With this feature Google Ads allows us to discover for each individual region the average monthly volume of a certain keyword. Cool, isn't it?
The Google tool provides us with some important parameters that we must take into account during the analysis phase. As regards the "Average monthly searches" we can analyse the seasonality for each keyword , that is, the average volume for each single month . To view the data, simply move the mouse over the graph.
This parameter is really very important even in an SEO strategy, so be careful not to rely on the annual monthly average, otherwise we have no control over what we are doing.
Average Monthly Searches - Keyword Seasonality
Average Monthly Searches - Keyword Seasonality - Google Ads
Competition
We can also analyze the competition (Low, Medium, High) to understand more or less the value of that keyword. Competition is a parameter that I always take into consideration when I work on the SEO side , this is because if the why you need this database competition were High it is very likely that positioning organically would require more work. It cannot be excluded that for that query Google will show ads above the organic results, so even in terms of CTR these are all evaluations to be made upstream.
Is this the right keyword?
Explore search volumes, competition and more now…
Enter your keyword
Breakdown by platforms
This feature is not used much, but for me it is essential for several reasons. First of all, it is possible to discover, in percentage, with which devices users search for those terms and consequently this will influence the landing page and therefore its contents.
Breakdown by location
Another parameter that we can use to filter the data is the "subdivision by location" . With this feature Google Ads allows us to discover for each individual region the average monthly volume of a certain keyword. Cool, isn't it?