This includes an analysis of the organizational structure (and its assessment in terms of its impact on the company's competitiveness in the target market), the mental and creative potential of employees, the degree of their adaptability to changes in the external environment, the presence of innovators; an audit of the technological level of production capacities (in comparison with competitors); a study of the market demand for high-quality technologies and products that are environmentally safe and socially useful.
The concept of the production function of marketing
Marketing also performs a production function, which consists of several subfunctions:
Establishing the release of new kazakhstan email list products and innovative technologies
Only those products should be developed and launched for sale that will definitely be in demand by potential customers and, therefore, there will be demand for them.
The concept of the production function of marketing
To target a specific group of consumers, it is necessary to first segment the audience as clearly as possible, and then start organizing production. The goal is to release products in the volume that the market needs and to adhere to the shipping schedule.
The development of “market novelty” products that do not yet have analogues requires special attention. Such goods are either pioneering and create a new need for which they are intended; or satisfy an existing need at a new level of quality; or provide an opportunity to satisfy a particular need (at least partially) for broad sections of the population. Innovations are the engine of commercial success, since they can be used to monopolize the market for some time and extract higher profits than the market average.