Influencers: Where to Find Them and How to Choose the Right One for Your Business

[shaownhasan]

You've heard of influencer marketing, right? It's a market that's currently worth a few billion.


Many turn up their noses when they hear about influencers . Others can't live without them. But, beyond personal opinions, this market is truly something bigger than what people believe. Just think that in recent years many brands have seized the opportunity to transform influencers into a sector that is estimated to be worth 10 billion dollars in 2020 .

A few days ago I did a quick Google Trends search for the term “influencer marketing” globally – I was curious to see how much interest had grown over the years .

This is what I found out.


Google Trends: Interest in Influencers from 2014 to Today
Woah, incredible! But what are we actually talking about?
By definition, influencer marketing is a process of identifying individuals who usefulness of self employed database create high-impact conversations with an ideal target audience.

Optimal!

But let's leave definitions aside, because what we're really interested in understanding is why companies turn to influencers . And although there are many reasons, from my point of view the real one is essentially one: this type of marketing works . It works above all because, unlike what happens with mass media, when an influencer is involved, the prospect receives a message from someone they trust – someone they've already trusted. Ergo? Ergo, they're more inclined to follow what they're told.

Interesting, right?

Yes.

But no. No, because this type of approach requires efforts that are incomparably greater than those normally needed to fill an advertising space.

Think about it. Even if you know the right influencers for you (which is rare, to be honest), you still need to figure out how much to correspond with them, how to get your message across, how to contact them, how to convince them, and finally, how to coordinate them.