incremental sales from the same shopping session.

[robiulhasan]

ety of personalized widgets offering cross sales and searches. This not only streamlines the product discovery process, but helps Etsy make

9. Using demographic data to time and personalize lifecycle campaigns (ft. Target)

One of my favorite examples of database marketing is when brands are able to anticipate needs.

Here, Target is able to do just that with baby products and new families. When combined with a deep understanding of what customer preferences are through a number of key development sta cell phone database ges, they are able to create entire campaigns to not only serve their customers better, but win a larger share of wallet.

How to build a marketing database
Ultimately, database marketing depends on how rich your customer database is.



The challenge is to first collect the right data, and second connect it. Customer data is spread across platforms, from in-store purchases, to eCommerce sites, to social media interactions.


Above, Zaful recognizes new users and offers them 15% off to register.